Mr. Keith formerly served as Chief Technology Officer at the New York Stock Exchange, where he was also a member of the Management Committee. Prior thereto he was Senior Planning/Development Officer at the Security Industry Automation Corporation (SIAC), responsible for well-known automation products, such as Common Message Switch, DOT, Consolidated Tape & Quote, MDS (NYSE and American Stock Exchange), PERS, Automated Bond Systems, and ITS.
He founded and was Chief Executive of DNS, the financial communication service arm of ADP, Inc. He was also the original Chief Technologist of Wit Capital (Nasdaq: WITC). Mr. Keith also founded Financial Auction Network, Inc. an auction based trading system designed to attract the hidden pools of liquidity in equity markets, which was acquired and became PRIMEX. He is currently the CEO of ExchangeLab, Inc., an intellectual property development company that produced the underlying idea for PDQ and CODA.
Mr. Keith holds a BA from Stanford University and completed graduate work at Swarthmore and MIT.
Mr. Ross brings more than thirty five years of experience in the securities industry to PDQ. Prior to joining PDQ in 2006, Mr. Ross was the CEO of GETCO LLC from 2002-2005. During his tenure at Getco, he expanded the firm’s trading from equities to fixed income and foreign exchange. Mr. Ross’ experiences have included floor trading, off-floor trading, risk arbitrage, options, futures and cash markets.
Mr. Ross began his career as an options analyst and subsequently became a member of the American Stock Exchange and a registered options trader on the floor of the exchange. In 1983, Mr. Ross formed Ceres Partners, a trading firm specializing in risk arbitrage and options market making. In 1988, Mr. Ross became a member of the CBOE and was a market maker until 1999.
Mr. Ross is a graduate of Princeton University and resides in Chicago.
Don Ross brings over ten years of experience working for GETCO, LLC as a trader and business unit leader, where he gained deep expertise in equities market structure and proprietary electronic trading. His responsibilities include leadership of PDQ’s growing Research & Development team, talent management and overall strategic product direction with a focus on optimizing the liquidity seeking and provision experiences for CODA’s’ subscribers.
Mr. Ross holds a B.S. in Learning and Organizational Change from Northwestern University.
Ed is the President of CODA Markets, Inc., and manages day-to-day activities including operations, regulation, and financial areas of the firm. Prior thereto, Ed worked at Allston Trading, where he was the liaison between the firm and all external market centers on connectivity and trading relating issues.
In his previous position as SVP at the National Stock Exchange, Ed oversaw the Business Development area and all related client service issues, in addition to Trading Operations and Support, while representing the Exchange on numerous industry committees and working groups. Ed started his career with the CBOE where he worked on the trading floor, focused on automating the execution of customer orders. Ed is a member of the Chicago Securities Traders Association and holds Series 7, 24 and 63 licenses.
Mr. O’Malley graduated from St. Mary’s University in Winona, Minnesota and received his MBA from Kellogg Graduate School of Management at Northwestern University.
Greg DePetris brings to PDQ twenty years of experience as a co-founder, operator, investor and advisor to early stage financial services technology companies. His ventures have extended from intellectual property development through to the operation of full-scale regulated marketplaces and focus on the application of innovative marketplace models to new products and content categories.
Greg began his career as a commodities floor broker and proprietary trader. He co-founded ExchangeLab, an IP incubator that produced the PDQ concept, Intrade, the world’s largest prediction market, and Quadriserv, an industry consortium focused on the automation and CCP-based centralization of securities lending and equity repo markets where he was responsible for overall strategic direction and served as the chief liaison between Quadriserv and federal regulators, financial exchanges, institutional clients and the academic community. Greg is also a co-founder and director of Pivit, founded in 2011 by a group of financial and media industry veterans to combine financial exchange infrastructure with live-event trading to create a new category of real-time sentiment indices and risk-transfer tools.
Greg attended Fordham University, currently serves on the boards of PDQ Enterprises, LLC, ExchangeLab, Inc., Binary Event Network, Inc., SearchForce, Inc., and is a frequent speaker on capital markets issues. He also holds Series 3, 7, 24, 30, 55 and 63 licenses.